Have a break, have no Wi-Fi
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A marketing campaign by Kit Kat: „Have a break, have no Wi-Fi“. The brand installed a couple of „Wi-Fi free“ spots in Amsterdam to encourage people to have a real conversation instead of texting. Well, great message, but they replaced one devil with another: In a city like Amsterdam it’s…
White Zones: Radio-Free Areas for the Benefit of People & Nature
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In May 2011, the Council of Europe called on all governments of European countries to change their mobile policy: European governments should do their utmost to reduce radiation exposure from mobile phones. Concrete immediate measures were proposed as part of a precautionary policy, such as awareness campaigns, especially for children and young people, educational…